Drake donates entire 1 million dollar music video budget to Miami community
Toronto born singer and rapper, Drake, has donated the entirety of his near-one-million-dollar budget for his latest music video, 'God's Plan' - one of only two songs from his latest EP, [Scary Hours], - to various communities and individuals across Miami.
The music video opens with the words: “The budget for this video was $996,631.90. We gave it all away. Don't tell the label.” The video goes on to show the star donating cheques to various organisations in the State, including a women's shelter and local fire department.
In another scene, the singer enters a supermarket, picks up a megaphone and announces to shoppers, “Anything you guys want in the store is free!”.
In a touching scene, a family is shown sitting in front of Miami beach. In the background, Drake rolls up behind in a golf cart before getting out, sidling up silently next to the family, waiting to be noticed. Startled by his sudden appearance, the family can hardly believe their luck. The rapper embraces them one-by-one, before handing over a wad of cash.
At Miami Senior High School, students are surprised when the hit maker appears on school grounds, and is seen dancing with students before handing out a $25,000 cheque to the school.
Meanwhile, Miami University student, Destiny Paris, was awarded a $50,000 cheque from the rapper to help fund her studies. On receiving the cheque, Paris wrote on Instagram: “You don’t understand what this means to me! I would’ve never imagined this happening to me. I’m just a girl from Denmark, SC that wants to MAKE IT and be somebody and for you to see my hard work means the world. Thank you so much. God I thank you.”
Ahead of the video’s release, Drake stated that donating the entire budget to those in need was “the most important thing I have ever done in my career.”